Aoptik

Aoptik is a growing Swedish optician chain with around 40 stores across the country, offering a wide range of eye-care services and products. They needed a new modern, user-friendly website to showcase their extensive selection of frames and brands, improve search visibility and make it easy for visitors to find stores and book eye exams. It was equally important to communicate Aoptik’s expertise and genuine care for their craft — strengthening trust and confidence in their services.

The result is a user-friendly and visually engaging website that presents Aoptik’s full range of products and services clearly, strengthens their online presence, and builds trust with both new and returning customers.

My role: I led the work as UX and web designer, defining the site structure, navigation, and visual direction. This also involved refining the visual identity to create a cohesive and contemporary brand expression.

Role: Art Director & Digital Designer (UX / UI)
Agency: Bästa Kompisar

Visit page