Räckesbutiken

Räckesbutiken is a Swedish e-commerce company specializing in railing systems and glass solutions for both private and professional customers. The brand focuses on combining safety, functionality, and Scandinavian design aesthetics with high-quality materials and easy installation.

We were commissioned to strengthen the brand identity and develop a new website concept to better reflect their expertise and expand their growing digital presence. The work included brand strategy, logo and identity exploration, image categorization and complete UX/UI design for the new site. Through workshops, user flows, and persona mapping, we created a structure that clarified the offering, improved navigation and supported both inspiration and conversion.

My role: As Art Director and UX/UI Designer, I was responsible for the visual direction and all design deliverables – from concept development and structure to detailed design.

(Note: The project was fully developed but not launched due to internal changes within the company.)

Role: Art Director & Digital Designer (UX / UI)
Agency: Bästa Kompisar